OSCL - A Symbol of Faith & Student Leadership

The Brief

Faith, Leadership, and Clarity at Every Scale

OSCL needed a mark that communicates spiritual leadership, mentorship, and reflection - one that works at podcast scale, on merch, and as a digital icon across platforms. The challenge: stay legible at 16px, feel spiritual without dating itself, and hold up equally well in embroidery, print, and pixels.

The answer came from research into how faith-based branding usually skews either overly ornate or too generic. We saw an opening for something spiritual but restrained - a compact cross and open-book icon that reads clearly and scales reliably, built through six stages: discovery, sketching, digital refinement, colour and type testing, production-constrained iteration, and final systemisation.